
Pico is no newcomer to VR – it revealed its first headset in 2016. Last year it was acquired by ByteDance, the Chinese tech giant behind TikTok. Pico has always sold to Chinese consumers but focused on businesses elsewhere. This changed earlier this year with the launch of Pico Neo 3 Link to European consumers. But it was pitched as a “beta program” with the company teasing a successor by offering a discount on it to Neo 3 Link buyers. That successor is Pico 4.