The world of sports is constantly evolving, and it looks like the latest threat to an established industry is coming from an unlikely source: eSports.
As the eSports industry continues to grow and gain popularity, many are wondering what this means for traditional sports – including horse racing.
The popularity of eSports has a lot to do with the change of generations. Young ones that have grown up playing games, are more likely to be interested in eSports, while the older generations are still invested in 2023 Kentucky Derby betting.
But what does this mean for the horse racing industry, is a hundred-year tradition going to vanish?
Buckle up, because we’re about to take a deep dive into the world of eSports and horse racing and find out the correlation between both.
What is eSports?
If you’ve been living under a rock, and still don’t know what eSports is, let’s highlight that before we move on.
Simply defined, eSports are competitive video games. Participants play against one another in a variety of games, with large prize pools and sponsorships on the line. It’s a rapidly expanding industry, with millions of spectators tuning in each year to watch eSports competitions.
How is eSports Threatening the Horse Racing Industry?
At first glance, it might not seem like eSports and horse racing have much in common. But if you look closer, there are some key similarities – and differences – that make the growth of eSports a potential threat to the horse racing industry.
One of the biggest similarities between eSports and horse racing is their audience. Both sports rely heavily on betting, and both have passionate fan bases that love to follow the action. But while horse racing has been around for centuries, eSports is a relatively new phenomenon that’s growing rapidly.
As eSports continues to gain popularity, it’s drawing in a younger audience that might not be as interested in traditional sports like horse racing. And with the rise of online betting and streaming platforms, it’s easier than ever for fans to watch and bet on eSports events from the comfort of their own homes.
Basically, if nobody is interested in betting on horse racing, the sport will slowly vanish.
What Can the Horse Racing Industry Do To Compete?
So, what can the horse racing business do to compete with the advent of eSports? Fortunately, the horse racing industry has a few options.
For starters, they can focus on improving the fan experience at the track by adding more amenities and activities to attract a younger demographic. They can also invest in technology and internet platforms to make it easier for spectators to bet on horse racing from wherever.
This is a trend that we can see where popular races like the Kentucky Derby are doing. The officials of this race are incorporating social media, VR technologies and much more, just to make the sport more appealing to the younger audience.
Yet maybe the most difficult task for the horse racing industry is simply remaining relevant in a fast-changing world.
As eSports and other new forms of entertainment gain popularity, established sports such as horse racing will need to adapt and alter to keep up.
The Bottom Line
In the end, the rise of eSports is just one of many challenges facing the horse racing industry. But with the right strategies and a willingness to evolve, there’s no reason why horse racing can’t continue to thrive in the years to come.
The sport that has dominated the world for thousands of years and billions of revenue every year cannot disappear from the face of the earth instantly.
This is going to be a long process, and if the horse racing industry changes a few things and make the sport appealing for younger people, the eSports industry won’t do any damage to its reputation and popularity.